The Meaning Behind Aufum

Aufum Team | 2024-09-02

Name Etymology

Pronounced /ˈaʊfəm/ (“OW-fəm”), our name fuses German and Latin roots:

• Auf

  • From the German preposition auf (“up, above”)
  • Connotes movement to higher states (e.g., aufsteigen “to ascend”)

• –um

  • From the Latin neuter noun suffix -um
  • In English, signifies a complete system or entity

Although drawn from German and Latin, both spelling and pronunciation adhere fully to English conventions.

Mission Statement

We architect holistic, upward journeys—from aspiration (Auf) to completion (-um).